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The Quest Team provides a broad base of proven products and services to organizations which require highly effective marketing, results-achieving sales organizations, and productive customer teams.
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Quest Team in-house training programs are designed to make sure that your marketing, sales and customer support teams have that special edge of differentiation.
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Business Modeling

Financial modeling as a basis for management decision and action

Whether you are an entrepreneur or an "intra-preneur", if your role involves strategic planning, you will profit from being able to see the financial implications of your ideas.
How to Read and Understand Financial Statements

Understanding the concepts and language of financial reporting

Whether you are an executive, manager or professional, you may need to evaluate a customer, plan new projects or policies, or simply deal with the financial aspects of your role. To be effective you'll want to be able to use the language of accounting.
Pricing and Costing

The art and science of pricing and costing

To successfully manage a business, you must understand where your product costs actually come from. This course is designed to help you think about the alternatives you have in setting prices.
Making the Microchip

Making the Microchip - At the Limits III is an overview of the semiconductor processing industry. This video course provides a comprehensive view of the complex manufacturing steps using non-technical terminology and analogies.
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Expert's Panel

A collection of timely and important topics posed to our panel of experts.

Back to Expert's Panel

How do I sell senior management on the importance of marketing in my company?

(ep1092)

Be an effective communicator. Make sure you have a good understanding of what they expect from you. Keep them current and updated on your activities and events.
Do what you said you were going to do. Don't waste time with reasons and excuses, just make it happen.
Take the key question we have been dealing with�"Why should I buy your product?" Take a similar question from senior management�"Why should I have a relationship with you?" What is your answer to that? I ought to be because you bring specific value to the party.
Do things before you are asked. Have a strategic marketing plan. Be out in front before someone tells you to go do it. This makes management feel you are on top of the market opportunities.

Expert's Panel

A collection of timely and important topics posed to our panel of experts.

How do I sell senior management on the importance of marketing in my company?

The Quest Team