The course content was developed following a multi-year examination of supply chain management programs being applied to SEM companies. Quest Team researchers conducted confidential discussions with several supply chain management executives and identified offensive and defensive tools that can be effectively applied by suppliers to level the playing field.
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Who should participate
Before our team received this training, we felt like we had shown up for a gunfight armed only with knives.\"
– a class participant
The workshop is designed for senior management, sales management, and account managers; as well as product marketing/product management personnel who are involved in significant key account interaction.
What you will learn
- Why better negotiation technique, by itself, does NOT address the challenge
- Heightened awareness of supply chain management techniques (many of which are subtle) being used against you
- Strategic policies and team orientation that puts the supplier on the offense during the sales cycle
- Defensive neutralizing actions for customer negotiation initiatives
- How to truly define value and have it replace price as the area of focus throughout the relationship
- The critical role of the account manager and the account plan
- Negotiation planning that effectively capitalizes upon the supplier\'s offensive and defensive actions
- Special approaches to combat reverse auctions and controlled RFP situations
Course materials
Materials include: course manual, digital and hard copy offensive and defensive planning options worksheets for application at the participant\'s company, and a digital and hard copy structured template for proper planning of negotiations.
This one-day Seminar is held from 8:30 am to 4:30 pm. Registration includes continental breakfast and lunch. Casual business attire is appropriate.
Course outline
- SEM Supply Chain Management Programs
- How the process has evolved
- Often hidden intent of the program
- Program Characteristics
- A look at customer techniques applied at each stage of the sales cycle
- Customer requests and \"buzz words\" that indicate you are under the program\'s control
- Traps to avoid
- Preparing Your Company and Team to Disarm the Program\'s Impact
- Policies and practices that must be installed before the customer applies the program
- The special role of \"value\" and how to keep it at the forefront
- Techniques and countermeasures for offsetting program traps
- Bringing the account team fully on board
- Preparing for the negotiations
- Application of concepts via a SEM case study
- SEM Supply Chain Management Template to structure proper thought processes
- Role-play demonstration of how case study concepts are applied during negotiation
- Special Traps to Commoditize Supplier\'s Hi-Tech Products
- Asked to respond only to purchasing on an RFP or a Reverse Auction?
- Alternatives available to you
- Risks and likely outcomes of various alternatives