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Possibly the most important course you'll attend this decade!

Presented in cooperation with SEMI. Classes are held at your location.


Course overview


The SEM industry has been hit with increasingly aggressive customer supply chain management programs, initially introduced as PICOS, which have become more sophisticated and divisive. Their ultimate purpose is to demoralize supplier sales teams and reduce the supplier's high-tech products to commodity status, thereby transferring as much of the supplier's profits to the customer as possible.

Supply chain management programs have evolved to the degree that the supplier sales team is entrapped very early in the sales cycle and by the time negotiation begins, all of the supplier negotiation initiatives will have been neutralized. The only thing left to negotiate is the final price, which is now in the hands of the customer.

"The ultimate purpose of supply chain management is to demoralize supplier sales teams... and transfer as much of the supplier's profits to the customer as possible."

Quest Team's dynamic one-day workshop is designed to provide SEM industry companies with the knowledge and tools necessary for success in resisting commoditization of their products and maintaining profit margins.

The course content was developed following a multi-year examination of supply chain management programs being applied to SEM companies. Quest Team researchers conducted confidential discussions with several supply chain management executives and identified offensive and defensive tools that can be effectively applied by suppliers to level the playing field.

During the workshop participants gain a thorough understanding of the typical supply chain management process in the SEM industry. They learn a comprehensive set of tools to take control of that process and the negotiation in a non-confrontational way. This enables proper planning for achieving sales and relationship objectives without significantly compromising profit margins.


Who should participate


The workshop is designed for senior management, sales management, and account managers as well as product marketing/product management personnel who are involved in significant key account interaction.


What you will learn


Course materials


Materials include: course manual, digital and hard copy offensive and defensive planning options worksheets for application at the participant's company, and a digital and hard copy structured template for proper planning of negotiations.

This one-day Seminar is held from 8:30 am to 4:30 pm. Registration includes continental breakfast and lunch. Casual business attire is appropriate.

"Before our team received this training, we felt like we had shown up for a gunfight armed only with knives."
– a class participant


Course outline

  1. SEM Supply Chain Management Programs
  2. Program Characteristics
  3. Preparing Your Company and Team to Disarm the Program's Impact
  4. Preparing for the negotiations
  5. Special Traps to Commoditize Supplier's Hi-Tech Products
"Very good methodology for helping identify if your customer is employing PICOS methodology. How to counter aggressive supply chain management with recommended policies and actions was also very good. Jan Waluk"

–Jan Waluk
Vice President, Business Management
Cymer, Inc.
San Diego, CA

"Invaluable! I am sorry that I did not know this stuff sooner."

–Peter Wolpert
Manager
City Chemical
West Haven, CT

"Excellent, very informative program that increased my understanding of customer's tactics and gave me confidence to counteract them."

–Mark Ziencina
Account Executive
Yaskawa Electric America
Santa Clara, CA

"The class gives you insight into the negotiation strategies of the 900-lb gorilla!"

–Melody Massey
Director of Contracts
EADS North America Test & Services
Irvine, CA