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The Quest Team provides a broad base of proven products and services to organizations which require highly effective marketing, results-achieving sales organizations, and productive customer teams.
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Quest Team in-house training programs are designed to make sure that your marketing, sales and customer support teams have that special edge of differentiation.
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Business Modeling

Financial modeling as a basis for management decision and action

Whether you are an entrepreneur or an "intra-preneur", if your role involves strategic planning, you will profit from being able to see the financial implications of your ideas.
How to Read and Understand Financial Statements

Understanding the concepts and language of financial reporting

Whether you are an executive, manager or professional, you may need to evaluate a customer, plan new projects or policies, or simply deal with the financial aspects of your role. To be effective you'll want to be able to use the language of accounting.
Pricing and Costing

The art and science of pricing and costing

To successfully manage a business, you must understand where your product costs actually come from. This course is designed to help you think about the alternatives you have in setting prices.
Making the Microchip

Making the Microchip - At the Limits III is an overview of the semiconductor processing industry. This video course provides a comprehensive view of the complex manufacturing steps using non-technical terminology and analogies.
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Gain a deep understanding of important aspects of corporate-level complex sales, product marketing, and other information about technology industries from our panel of seasoned experts.
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Joyce Jensch

Joyce is a member of The Quest Team and principal of Spectrum Technologies. She has held a variety of sales and marketing positions in the semiconductor industry for over 25 years.

Her experience includes the key management position of Vice President of Sales and Marketing at EKC Technology, where she gained extensive international experience in both Asian and European markets. Before joining EKC, she held both sales and marketing positions for Dow Chemical Company.

Joyce is a regular contributor to leading industry magazines such as Solid State Technology and Semiconductor International in both technical as well as marketing related areas. She is a member of the Sales and Marketing Executive Council of SEMI (SMECS), the Chemical & Gas Manufacturers Group (CGMG) and Semiconductor Women's Alliance Network (SWAN). She also is an instructor for SEMI sponsored training programs such as the Fundamental of Product Marketing.

Joyce specializes in the development and implementation of marketing communications, branding and public relations strategies for both internal and external clients. . She has had extensive experience in conducting focus groups to determine how customers perceive the client company, and to determine the most effective way to deliver messages to the market. This includes the development of print advertising, web pages, newsletters, direct mail and trade exhibitions. Her clients have included both international equipment and materials suppliers to the electronics industry

Joyce is an alumnus of Pennsylvania State University with an undergraduate degree in Marketing. She also holds a Master's Degree in Business Administration from Golden Gate University.

Articles by

Marketing Communications for a Successful Product Introduction, Part 1

Marketing Communications for a Successful Product Introduction, Part 2

Strategic Marketing In The Semiconductor Industry

Strategic Marketing And The Product Life Cycle

Strategic Marketing - Developing a Corporate Brand Platform, Part 1

Strategic Marketing - Developing a Corporate Brand Platform, Part 2