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- How to Read and Understand Financial Statements
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- Whether you are an executive, manager or professional, you may need to evaluate a customer, plan new projects or policies, or simply deal with the financial aspects of your role. To be effective you'll want to be able to use the language of accounting.
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- The art and science of pricing and costing
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- Making the Microchip
- Making the Microchip - At the Limits III is an overview of the semiconductor processing industry. This video course provides a comprehensive view of the complex manufacturing steps using non-technical terminology and analogies.
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Expert's Panel
A collection of timely and important topics posed to our panel of experts.
Back to Expert's Panel- Product management is concerned with product definition, management and control, whereas product marketing is concerned with obtaining market objectives. Let me give you an example; I have a client where a very smart engineer is doing a really good job of product management as I just described. He doesn't, however, have even a vague idea of how to deal with the marketplace. I'm doing the marketing function for him. Together as a team we are doing product marketing. You need both; you have to have product control in one way or another and product awareness in the marketplace or you will not be successful.
How do you see the distinction between product marketing and product management?
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