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The Quest Team provides a broad base of proven products and services to organizations which require highly effective marketing, results-achieving sales organizations, and productive customer teams.
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Financial modeling as a basis for management decision and action

Whether you are an entrepreneur or an "intra-preneur", if your role involves strategic planning, you will profit from being able to see the financial implications of your ideas.
How to Read and Understand Financial Statements

Understanding the concepts and language of financial reporting

Whether you are an executive, manager or professional, you may need to evaluate a customer, plan new projects or policies, or simply deal with the financial aspects of your role. To be effective you'll want to be able to use the language of accounting.
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The art and science of pricing and costing

To successfully manage a business, you must understand where your product costs actually come from. This course is designed to help you think about the alternatives you have in setting prices.
Making the Microchip

Making the Microchip - At the Limits III is an overview of the semiconductor processing industry. This video course provides a comprehensive view of the complex manufacturing steps using non-technical terminology and analogies.
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Expert's Panel

A collection of timely and important topics posed to our panel of experts.

Back to Expert's Panel

Discuss techniques for market research.

(ep1013)

Observe, listen and interview are the basics for market research. If you are asking about primary market research, you have to interview people, ask the right questions, and shut up and listen. Good environments are trade shows, symposiums. You can buy data from people.
Most IDMs and OEMs lawyers have told them not to give out information on the telephone. This is also beneficial for you because you need to see body language and other non-verbal communications. The comfort level of the person sitting across from you is as important as what he or she says.
Well run focus groups can be a source of a lot of customer data, both market research and opinion information. The participants do not know who is sponsoring the session until it is over and they are likely to say what is on their mind.

Expert's Panel

A collection of timely and important topics posed to our panel of experts.

Discuss techniques for market research.

The Quest Team