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The Quest Team provides a broad base of proven products and services to organizations which require highly effective marketing, results-achieving sales organizations, and productive customer teams.
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Quest Team in-house training programs are designed to make sure that your marketing, sales and customer support teams have that special edge of differentiation.
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Business Modeling

Financial modeling as a basis for management decision and action

Whether you are an entrepreneur or an "intra-preneur", if your role involves strategic planning, you will profit from being able to see the financial implications of your ideas.
How to Read and Understand Financial Statements

Understanding the concepts and language of financial reporting

Whether you are an executive, manager or professional, you may need to evaluate a customer, plan new projects or policies, or simply deal with the financial aspects of your role. To be effective you'll want to be able to use the language of accounting.
Pricing and Costing

The art and science of pricing and costing

To successfully manage a business, you must understand where your product costs actually come from. This course is designed to help you think about the alternatives you have in setting prices.
Making the Microchip

Making the Microchip - At the Limits III is an overview of the semiconductor processing industry. This video course provides a comprehensive view of the complex manufacturing steps using non-technical terminology and analogies.
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Expert's Panel

A collection of timely and important topics posed to our panel of experts.

Back to Expert's Panel

Is there any value in spending money on promoting a mature, entrenched product?

(ep1019)

Not much! Remember the object, strategically is to minimize your costs. Targeted cheap promotion such as application notes and very direct emails to target customers might be worth it.
I agree, but there is the idea of branding. I had a customer with a mature, entrenched product. We promoted the fact that we were the originators of the product and it helped create the brand.
If this product still has a substantial active life of perhaps five years, you may want to rethink the answer. Competitors may see your lack of promotion as an opportunity to unseat you and you may need promotion to make sure you see the expected revenue stream. The value is in discouraging an interloper.

Expert's Panel

A collection of timely and important topics posed to our panel of experts.

Is there any value in spending money on promoting a mature, entrenched product?

The Quest Team